It just doesn't feel like work

The best job you can imagine Do you believe that having freedom to pursue your passion could never provide your income?

Hacado is about creating a financially viable role that enables you to filfil your purpose as your main activity


Hacado is about...

Putting Purpose First


What's Driving You?

Who’s in the driving seat of your working life? Belt money in the back and explore what it means for your purpose to take the wheel.


Identify Your Purpose

Everyone is created with a unique purpose and yours will be something that brings you release and freedom.


True Wealth

Explore where value comes from and consider whether you invest your time in what you value most.


Forming Vision

Turning your purpose into a vision will give a clear direction, a statement of intent, about the next chapter of your working life.


Removing Obstacles

Put faith over fear as you work through your doubts and those of others, focused on the clarity of your vision.


Creating a Role

Rather than find a job, Hack-a-do: make, patch or build a job or role that will be hugely rewarding and financially viable.

Within the UK


Dissatisfied at Work


Seeking a new Job


Out of Work


Unique You

Hacado: Make your purpose work

Jon’s easy read style and practical advice including worksheets should be a breeze. It offers down-to-earth, uncompromising choices; the goal is to do what you were born to do... not as a hobby, but on a full time basis. The essence of this book isn’t to build self esteem; as the title suggests, the book guides you into ‘hacking-a-do’; it’s a practical step by step guide to fulfilling your mission in real world, day to day scenarios. It’s like this; ‘So you are unique… prove it!’



Author of The Manga Bible and Drink It!

I became aware of Jon and his leadership when I became a consumer of one of his 'digital inventions'; there was an 'air' of passion, purpose and desire to engage as soon as I reached out to him. Jon inspired me by his deeds more than his words, confirming to me that business can be both financially rewarding and also reflect ones own passion and purpose, Jon oozed the values that can be emulated and is the type of role model the UK needs. Leadership should be inclusive and not place a successful entrepreneur on a parapet that makes them unreachable, this is the joy of Jon.


Penny Power OBE

Digital Leader

Jon gives a refreshingly frank account of his own journey and provides useful signposts to help you discover your purpose. A book you will find hard to put down!


Robert Ashton

The barefoot entrepreneur

Don't read this book. BE this book!


Nutty Noah

Family Entertainer

Gaping Hole

It's not enough to ignore it or try and cover it up – a hole is a hole.

About the Author


Jon Air

Jon doesn’t like to do things the normal way. He understands the importance of asking ‘why’. Why not pursue your purpose and make money doing it?

Having been surrounded by overwhelming greed in the City of London during the early 90s, he escaped to pursue his passion, which led him to work with various charitable organisations. In finding his purpose he not only achieved financial wealth but more importantly discovered where true value comes from.

He founded Sparkol and developed VideoScribe, empowering millions to communicate more effectively. Now, working on a wide variety of projects, win or lose, rich or poor, Jon works purely to fulfil his purpose.

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