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Every salon has a slow season. For most it falls somewhere in January, mid-summer, or that awkward stretch in early fall before the holiday rush. The chairs are empty. The book looks thin. And the temptation to run a discount and fill the gaps starts to feel very reasonable.

Resist it.

Discounting is a short-term fix with long-term costs. It trains your existing clients to wait for deals before booking. It attracts price-sensitive new clients who are harder to retain and less loyal. And it compresses your margin at exactly the moment you need it most.