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If you run a service-based business, you already know the pain of booking appointments. Clients call during your busiest hours. People send DMs asking "are you available Thursday?" You spend more time coordinating than actually working.

The fix is obvious: put a booking page on your website. But most booking tools come with a catch. They slap their own logo on your page, redirect your clients to some generic URL like acme-corp.bookingapp.com, and make your polished brand look like an afterthought.

That is where white-label booking comes in.