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Before a new client ever sits in your chair, they have already formed an opinion about your salon.

They found you on Google. They looked at your photos. And then they read your reviews. Every single one of them. In 2026, 94% of clients check reviews before choosing a new salon, and 88% specifically read them before booking a service. That means your Google rating is often the first real impression you make on someone who has never met you.

The uncomfortable truth is that most salon owners know reviews matter and still do almost nothing to get them. They rely on the occasional client who volunteers one, check their rating a few times a year, and hope for the best.